Read the full note at LatinSpots
For Jorge Obregón, CEO of MullenLowe SPP3 Mexico, 2022 has been a transformative year. After assuming the leadership of the agency in January of last year, Obregón launched a project to redefine the vision and focus of MullenLowe SPP3 Mexico, with the goal of having it recognized as one of the 10 most creative agencies in the country. Obregón defines the MullenLowe SPP3 México philosophy as “Challenger”, daring as part of its DNA, with an innovative, lateral and differentiated perspective. In this sense, more than an advertising agency, Obregón defines MullenLowe SPP3 Mexico as a challenge solver, working from the “P4” model, connecting P-roducts with P-persons and P-platforms to contribute to the P-purpose of the brands.
In this interview with LatinSpots, Obregón shares his vision of the current moment of the industry in Mexico, makes a revisión of his time as CEO and details the processes that transformed Oveja Negra Lowe into MullenLowe SPP3 México.