SAB MILLER asked us to launch its premium light beer in Latin America, a territory where people are proud of their national beers and think that light beers are tasteless.
We worked with every country in the region to look for common ground between Latin Americans and MILLER LITE. while ensuring to comply with local legislation.
MILER LITE is an American brand that achieved something impossible for a beer: A perfect balance between lightness and taste.
We, Latin Americans, live in a region where possibilities have been historically limited. In spite of that – or maybe because of that – people continuously aspire to achieve more in life.
Together, the consumers and the brand MADE THE IMPOSSIBLE, POSSIBLE.
