By comparing the product with the rest of the category, we found that Prispas is by far the one that offers more trips to mouth. By analyzing and understanding the target, we found that today, digital native teenagers live in a constant sharing mode.
So, using shareability as the link, we created Prispásalas, a digital influencer-based campaign that highlighted the brand name while inviting teens to discover and share a different type of snack.
